Suomen Terästekniikka has a Mavatech Safety Shower product which they wish to sell to Chinese Markets. Before entering to new market, every company needs to take action to protect their IPR. Trademark is most important as more than 99% of all IPR violations are Trademark violations. Chinese government takes the violations seriously and protection is therefore effective. However, if company delays to do the registration, and some other company registers your product before you in China, the trademark legally belongs to the other company. The fact that you are the original owner, doesn’t help. That’s why you need to be proactive and protect your IPR before you introduce your product in China for the first time.
Mavatech started the process by ROC/BlueCloud in the beginning or 2017. There were 4 categories included in Trademark and all four categories passed the first inspection. The whole process takes around a year at the moment. In the end of 2017, there were two other companies in two same categories on the same industry, whose logos and Trademarks had some similarities with Mavatechs. In two categories Trademark was done successfully, but two others didn’t pass the process. China IPR office gave 14 days time to defense the Trademarks in those categories. ROC/BlueClouds lawyer was confident that Trademarks were worth defending. In the end of 2018 also the two remaining categories passed. Now Mavatechs Trademark is fully protected.